Where You At? Ask Your Phone, Not Your Friend

Where You At? Ask Your Phone, Not Your Friend
GPS is taking off, as phone makers, carriers, and service providers have realized that consumers generally have no idea where they are, ever. A location-based service (LBS) takes raw GPS data that pinpoints your location and enhances this information with additional services, from suggesting nearby restaurants to specifying the whereabouts of your friends.

What is it?

 LBS was originally envisioned as simply using old-school cell-phone signal triangulation to locate users' whereabouts, but as the chips become more common and more sophisticated, GPS is proving to be not only handy and accurate but also the basis for new services. Many startups have formed around location-based services. Want a date? Never mind who's compatible; who's nearby? MeetMoi can find them. Need to get a dozen people all in one place? Both Whrrl anduLocate's Buddy Beacon tell you where your friends are in real time.

Of course, not everyone is thrilled about LBS: Worries about surreptitious tracking or stalking are commonplace, as is the possibility of a flood of spam messages being delivered to your phone.

When is it coming? LBS is growing fast. The only thing holding it back is the slow uptake of GPS-enabled phones (and carriers' steep fees to activate the function). But with iPhones selling like Ben & Jerry's in July, that's not much of a hurdle to overcome. Expect to see massive adoption of these technologies in 2009 and 2010.